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Why is Search Engine Optimization (SEO) important?

July 18, 2011

Search Engine Optimization, or SEO, is a series of techniques used in order to drive more traffic to a website through search engines such as Google, Yahoo and MSN. This is accomplished through domain name and web page analysis, title and keyword analysis as well as an in-depth competitive analysis of similar domains and web pages found throughout the internet. Search engines utilize this information in order to identify what a webpage is about, what the website is about, and how it should be categorized for future searching. And by providing search engines with this information in a way that highlights the essential features of the website via high-impact keywords and keyword phrases, the popularity and page rank of a website can be increased. This, in turn, tends to result in a higher volume and higher quality of traffic to the website.
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