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Insure On The Spot is a Chicago-based independent auto insurance agency specializing in finding low cost auto insurance policies for young and/or high-risk drivers. Insure On The Spot also has insurance packages available for drivers of motorcycles, trucks, and other commercial vehicles.
Create a search engine optimized, corporate website featuring the different types of insurance policies offered by Insure On The Spot with emphasis placed on encouraging website visitors to apply for a free, online quote
Integrate the existing functionality for applying for and obtaining a free quote with the redesigned corporate website
Design and develop the website with a friendly, yet professional, look and feel that highlights the availability of auto insurance for drivers with SR-22s, DUIs, DWIs, multiple tickets, multiple accidents and other driving violations marking them as high-risk
Collect and store information submitted through the website relating to generating a quote for drivers of motorcycles and commercial vehicles
Track leads to the Insure On The Spot website from affiliates, paid advertisers, and Pay Per Click (PPC) campaigns
SOLUTIONS: disEntropy worked closely with Insure On The Spot and JB Chicago (a Chicago-based, integrated marketing firm) to create a set of design compositions and functional wireframes to be used in developing a search engine optimized, corporate website.
After wireframe and design approval, disEntropy began programming for the Insure On The Spot website as well as the integration of the existing functionality for applying for and obtaining a free quote. The website was developed using best practices for search engine optimization while, at the same time, highlighting the availability of low cost auto insurance for young and high-risk drivers.
disEntropy put forms in place, using questions provided by Insure On The Spot, related to obtaining a free auto insurance quote for drivers of motorcycles and commercial vehicles. The results of which are collected and stored in a secure, online database for further review by Insure On The Spot.
disEntropy added in tracking mechanisms for affiliates, paid advertisers, and Pay Per Click (PPC) campaigns. When a lead to the site is generated from an external source that is recognized by the Insure On The Spot database, that lead is tracked and recorded for later payment.
disEntropy also added in domain name management tools to allow Insure On The Spot to specify custom titles, keywords, and descriptions for each of their websites:
