Internet Marketing

Internet Marketing involves using multiple tactics to drive relevant traffic to your website with the ultimate goal being to convert the website visitor into a customer. SEO (Search Engine Optimization), PPC (Pay-Per-Click), and social media marketing should all be considered when developing your online marketing strategy. disEntropy can help you pick the right tactics to fit your budget and support your goals.

Social Media Marketing
Social networking sites such as Facebook, Twitter, and Linked In offer new marketing opportunities for any size company. But you need more than links to your profiles on your website. disEntropy understands how to deeply integrate with these sites to provide seamless solutions between your website and your company's social profiles using tools such as Facebook Connect and Twitter API's. We've setup contests, giveaways, and general interest messaging tools that have proven to increase awareness,  relevant website traffic, and ultimately conversion rates.

Search Engine Optimization
Search Engine Optimization, or SEO, is a series of techniques used in order to drive more traffic to a website through search engines such as Google, Yahoo and MSN. By providing search engines with this information in a way that highlights the essential features of the website via high-impact keywords and keyword phrases, the popularity and page rank of a website can be increased. This, in turn, tends to result in a higher volume and higher quality of traffic to the website.

This is accomplished through:

• Study of Web Traffic Patterns and Trends
• Domain Name and Web Page Analysis
• Filename and Directory Name Analysis
• Title, Description and Keyword Analysis
• In-depth Competitive Analysis 

Pay Per Click Advertising
In Search Engine Marketing, Pay Per Click (PPC) campaigns are a way to direct would-be consumers to a company’s website through marketing ads that appear alongside search results in popular search engines such as MSN, Google and Yahoo. These marketing ads are paid for by a company in order to drive traffic to their website by having their advertisements appear at the top of a search results page under a SPONSORED LINKS heading.

disEntropy has experience setting up and maintaining PPC campaigns for a variety of customers. Our management fees are based on a flat-fee rate, not a percentage of spend like most companies that have an interest in you having a higher PPC budget. We'll make sure you're PPC marketing budget is spent in the best possible way by lowering the cost per click and increasing conversion rates.